We created live airbrush graffiti style artwork using airbrush in Los Angeles for a Tahona Society event in collaboration with Altos Tequila. This was part of a larger project across multiple cities including New York and Austin. The Tahona Society is a global network of passionate Bartenders that sets out to recognize and celebrate the ancient art of true Tequila production.
“Flavors, smells, passion, FUN. These are a few words used by contending bartenders to describe “The Tahona Sociey” event. A cocktail competition created in 2010 by Altos Tequila that goes beyond the mere contest and stands for that which its name declares: a society of bartenders that comes together every year from local competitions to share their skills and knowledge during a week of hard work and key learnings. A week that also gives them the opportunity to know and comprehend Mexico from a very particular point of view: its traditional food and flavors.” (Altos Website)
For the artwork we created, the client created a wall made up of white bandanas with their logo on in it. Our artist created a mural with the themes of sustainability with Mexican folk art inspiration. After the murals were completed, attendees got to take the headbands off the wall which were each transformed into unique abstract pieces. Check out some images from the work in multiple cities below:
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